Beanfields started with a big idea—to help change the way people eat by creating delicious and nutritious snacks with mainstream appeal, and using non-GMO ingredients, with beans as the primary ingredient.
Reed Glidden, Beanfields' founder, is a thirty-year veteran of the Natural Food Industry who founded Choice Sales and Marketing in 1989. As a longtime vegan, Reed wanted a chip made from one of his favorite meals: beans and rice. Liza Braude-Glidden, Reed’s wife, made the company’s very first bean and rice chip in their kitchen. The result was, in one word, epic. Not only did the chips taste great, but the bean and rice combination gave the chips more fiber, protein, and nutrition than typical corn and potato chips.
The couple imagined selling their chips at farmers’ markets and local stores, but quickly discovered the urgent need in the marketplace for a better chip. They knew they had a winning product, so Reed asked his brother, Roy Glidden, to co-found Beanfields. As a seasoned natural foods professional, Roy collaborated with Reed and Liza to create the initial product line. Then he built the sales team and broker/dealer network that brought Beanfields to market in record time.
They wanted great-tasting chips that appealed to health-conscious snackers. The chips needed to taste just as good, if not better, than traditional tortilla chips. Additionally, the chips had to be vegan, gluten-free, allergy-friendly and made with Non-GMO ingredients.
The founders made the chips vegan because of their strong beliefs in compassion towards animals, and the dramatic beneficial impact plant-based eating has on the environment. From the start, Beanfields used Non-GMO ingredients and was soon verified by the Non-GMO Project.
In April 2011, Beanfields launched its first four flavors: Sea Salt, Pico de Gallo, Salt & Pepper, and Unsalted. They were a hit. Fans had their “wow” moment when they took their first bite and realized that better-for-you chips could also taste good! Since then, a steady stream of awards for taste and innovation have confirmed what fans knew from the start.
From the very beginning, Beanfields’ founders wanted to share their success. They have donated hundreds of thousands of bags of chips to events, non-profits, community groups that benefit underprivileged children, schools, and animal sanctuaries. In 2013, Beanfields met third-party requirements to become a Certified B Corporation, uniting with over 1,700 companies globally to use business as a force for good.
Until recently, Reed and Liza hosted the central office of Beanfields in their home. It grew to a national and international brand while still headquartered there. Beanfields took up every inch of space before moving to their current office in West Los Angeles.
Since its creation, Beanfields has grown exponentially because it creates great products and it sticks to values that are important to its founders and fans. The product line has increased, and now offers seven delicious flavors: Nacho, Sea Salt, Pico de Gallo, Jalapeño Nacho, Black Bean, White Bean, and Barbecue.